INTERSPOND / CROWN PLATFORM
Taking a 20-year-old manual process digital, in four months.
I led design on Crown, Interspond’s first digital product: a marketplace where research sites find clinical trials and Interspond’s team manages them. Phase I had to be ready for an industry conference in October.
Project details
In short
A clinical trials marketplace, conference-ready in four months.
- fewer clicks and less search time to find the right study
- 60%Faster
- less time to link related studies, with new automation
- 55%Automated
- of Interspond’s team adopted automated linking
- 80%Adopted
- from kickoff to a conference-ready Phase I
- 4 moOn time
The problem
Since 2003, Interspond matched research sites with clinical trials by hand. It worked, but it couldn’t scale.
What I did
Led design end to end: brand, design system, a two-sided product for sites and admins, the website and handoff.
The result
Phase I was ready for the October conference, and finding and linking studies took less than half the time.
Map the process
Map the real process first.
I ran a kickoff with Interspond’s stakeholders to agree what success looked like, then mapped how their team actually worked, step by step. That map became the backbone of Crown’s flows, and our reference whenever scope started to grow.
Design system
A design system from day one.
With one designer and two developers, we couldn’t design every button from scratch. I set the look with a moodboard exercise, then adapted the Shipwright UI kit into Crown’s own system, so developers built from the same components I designed with.
Two products
Two products in one.
Research sites find a study, check the criteria and sign up. Interspond’s team sees every interested site and moves each one forward.
Explore, then commit
Explore wide, then commit.
The homepage had one job: say what Crown does in a line and get people started. I explored several directions before landing on a clear promise, one call to action and proof in numbers.
Leading the work
Leading a first digital product.
I planned the work in two-week sprints, with a rhythm that kept a client new to digital products involved without slowing us down. The hard parts were familiar: wanting everything at once, and scope that kept growing.
15 min
Daily stand-up
1 hr
Design reviews with developers
1 hr
Stakeholder feedback
1 hr
Retro every sprint
What people said
What people said.
Feedback from users testing the Phase I prototype, and from the developer who built it.
“Love the UI, and the experience is so easy.”
“Clarity on steps during onboarding is super helpful!”
“Headway has done an amazing job in just a few months. Can’t wait to show it to the world!”
Taran has done a great job on the Interspond project with the short turnaround time for their initial conference. His design mockups have been great to work off of, and he consistently updates the design with new information from the client.
Where it is now
Where it is now.
I wrote the roadmap for Phase II and helped Interspond hire the people to carry it forward. Crown is still live today.
- sites partnered, shown on Crown’s homepage
- 140+Live
- trials listed on Crown
- 4,350+Live